Scaling The Opportunities

CMAT

CMAT^TM (Customer Management Assessment Tool) brings together a range of methodologies that provide a detailed, objective, benchmarked assessment of an organisation's true capability to manage its customers. CMAT^TM is fast gaining worldwide recognition as the ultimate standard for assessing the policies, practices, people, processes and technology that an organisation has in place to achieve its CM objectives. Its services transcend many of the fashionable concepts in Customer Management, to provide pure, evidence-based analyses and recommendations, all of them firmly grounded in global best practices. CMAT has been used extensively across the Middle East, Levant, North African and Mediterranean markets by several brands in the financial services, automotive, telecommunications sectors.
SCHEMA
Benefits Modelling

Essential though they are to sound financial planning, the cost and the benefits of CM can be difficult to quantify. This module is not a magic formula, but it has won the support of many finance teams worldwide, as it represents a structured, realistic method for arriving at a reliable spreadsheet calculation. Better still, it enables factors such as benefit trajectory and decay to be incorporated and allows various scenarios to be explored from the cost/benefit perspective.

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