Monitoring Progress

CMAT

CMAT^TM (Customer Management Assessment Tool) brings together a range of methodologies that provide a detailed, objective, benchmarked assessment of an organisation's true capability to manage its customers. CMAT^TM is fast gaining worldwide recognition as the ultimate standard for assessing the policies, practices, people, processes and technology that an organisation has in place to achieve its CM objectives. Its services transcend many of the fashionable concepts in Customer Management, to provide pure, evidence-based analyses and recommendations, all of them firmly grounded in global best practices. CMAT has been used extensively across the Middle East, Levant, North African and Mediterranean markets by several brands in the financial services, automotive, telecommunications sectors.
SCHEMA
Management Dashboards

Companies who use balanced scorecards will appreciate this module, as it enables them to clarify the effectiveness of their CM initiative and predict its likely progress. It also facilitates creative thinking and enables the user to incorporate and test new measures that may be unorthodox but can also be hugely insightful.

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