Case Studies

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  • twofour54 - Creating a single view of customers
    Media

    twofour54 - Creating a single view of customers

    twofour54 commissioned Touchpoints Consulting & Communications to assist them in developing a Customer Information Strategy for their rapidly growing business.

  • Heroes of the UAE
    Conservation, Environment

    Heroes of the UAE

    Our communications deliver a very emotional message from the children of Abu Dhabi, appealing to adults...

  • Gulf Turtles
    Wildlife, Conservation

    Gulf Turtles

    Throughout the Gulf the Marine Turtles population is dwindling dramatically...

  • Heroes Corporate Sector
    Conservation

    Heroes Corporate Sector

    Heroes of the UAE aims to raise awareness of an urgent need to act now to reduce the nations Ecological Footprint, by curbing energy & water consumption. It's a universal issue, but the individual messaging can be precisely tailored for optimum effect. Here's how we targeted the corporate sector.

  • The Watersavers initiative
    Conservation

    The Watersavers initiative

    Only the USA and Canada consume more water than the UAE does, yet they have trillions of gallons of reserves while the UAE has virtually none. A campaign of unprecedented scope and ambition was needed to redress this potentially catastrophic situation.

  • Nissan Case Study
    Automotive

    Nissan Case Study

    It is broadly recognized in the Automotive industry that long term profitability is not about how many cars you shift in every model year, but how deep your relationship is with your customers...

  • Heroes Schools Initiative
    Conservation

    Heroes Schools Initiative

    Heroes of the UAE aims to raise awareness of an urgent need to act now to reduce the nation's Ecological Footprint, by curbing energy and water consumption. It's a universal issue, but the individual messaging can be precisely tailored for optimum effect. Here's how we targeted schools.

  • The Ecological Footprint
    Conservation

    The Ecological Footprint

    The Ecological Footprint is a phrase that is often heard but not always understood. It is an enormously useful way of understanding the health of our relationship with the planet we live on. But before the Ecological Footprint can be reduced, it needs to be simply explained.

  • QCC Launch and consumer awareness campaign
    Government

    QCC Launch and consumer awareness campaign

    The Abu Dhabi Quality and Conformity Council (QCC) is a council of Abu Dhabi's regulators and industry established to raise the quality of goods circulating in Abu Dhabi's economy and of those that are exported. The council provides protection for consumers and retailers by ensuring that products ...

  • Yas Marina Circuit Customer Management strategy
    Leisure

    Yas Marina Circuit Customer Management strategy

    Touchpoints Consulting & Communications have been assisting Yas Marina Circuit with a number of aspects of their Customer Management strategy & implementation.