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twofour54 commissioned Touchpoints Consulting & Communications to assist them in developing a Customer Information Strategy for their rapidly growing business. The Touchpoints solution included: A thorough analysis of existing data sources and data structure. An interrogation ...
twofour54 commissioned Touchpoints Consulting & Communications to assist them in developing a Customer Information Strategy for their rapidly growing business.
The Touchpoints solution included:
- A thorough analysis of existing data sources and data structure.
- An interrogation of the drivers for data acquisition, current and future uses of data
- Development of a Customer Information Strategy
- Development of a data architecture for a single view of customers
- Identification of the technology requirements to fully implement an online Customer Relationship Management system.
- Development of a bespoke online CRM system to manage customers across the twofour54 business units.
